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Patrick Patterson
“If we plan, then we can effectively measure; and if we measure, we can effectively improve.” ~ John Quarto-vonTivadar (FutureNow Inc.)
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- Experienced Marketing and Interactive ProfessionalOnline Media | Greater Pittsburgh Area, USSummarySearch marketing manager with specialization in multivariate testing and website optimization. Interested in all aspects of web strategy including social media, usability, and overall online experience. Direct experience managing SEM\SEO campaigns and coordinating marketing initiatives.
CAREER HIGHLIGHTS
• Launched 3000+ page online education directory portal site from concept to completion in 3 months (2010)
• Introduced Landing Page Optimization and MVT testing to company leading to 100-300%+ increases in conversion across three different brands (2007-2010)
• Directly managed $20+ million marketing budget to drive year over year growth and drive direct response initiatives (2008-2010)
• Implemented multiple analytics software packages throughout web experience to facilitate creation of executive dashboards and reports (2007-2009)
• Successfully oversaw implementation of new student recruitment initiatives including: marketing site redesigns, microsite launches, online student tours, and admissions tools (2008-2010)Specialties: PPC, Analytics, Web Strategy, Multivariate Testing, Web Page Optimization, SEO, SEM, Interface Design, Project Management, Sales, PhotographyExperience- Jul 2010 - PresentDirector of Interactive and Product Development / CallerReady LLCMore information to come!
- Nov 2009 - Jul 2010Search Marketing & Display Advertising Manager / EDMC OHEAs a member of EDMC Online Higher Education marketing department, the Search Manager is responsible for leading and executing search engine strategy for all OHE brands. This position entails development & management of search marketing plans, keyword campaigns, SEO, search inclusion and interactive advertising programs; negotiating contracts, monitoring results and making necessary adjustments in order to generate high-quality, cost-effective student inquiries. • Direct and coordinate multiple “cross-platform” projects while working within established deadlines. • Develop and implement strategy for Internet advertising campaigns designed to increase web site visitors, generate quality student inquiries, and strengthen all EDMC online brands. • Manage and administer EDMC brands’ online budgets. • Ensure accuracy (BPC compliance) and quality of all electronic advertising and marketing creative. • Develops a collaborative relationship with EDMC to assure online marketing initiatives are in sync with EDMC philosophies and procedures. • Adhere to budget constraints and adjustments while continuing to increase inquiries and web site traffic through the respective EDMC brands’ online marketing campaigns. • Remain current with and possess a thorough understanding of available online advertising, SEO and marketing vehicles as well as measurement tools. • Analyzes current procedures and processes to assure optimal utilization of web-based and email marketing initiatives. • Monitor/track results of online marketing vehicles purchased.
- Feb 2009 - Dec 2009Web Strategies Analyst / EDMC OHE• Analyze Web traffic using Omniture, Google Analytics, and other data collecting sources to support the analytic needs of the business • Lead driving core insights from the data to suggest, create and execute multivariate or a/b/c tests that drive fundamental improvements to the site experience • Develop and implement data strategy across multiple “listening posts” (websites, surveys, testing, CRM systems, market research etc) to provide a comprehensive view of students, faculty, and prospects across the online web experience • Work with the Web Strategies team to identify gaps in the data capture strategy and implement enhancements Improve and document processes for gathering metrics and data analysis
- Aug 2007 - Feb 2009Web Producer, Student Recruitment / EDMC OHE• Ownership for operational results of recruitment websites. Personally manage and drive daily performance of metrics against internal requirements as well as competitive positioning • Web strategy development including ensuring the brand experience by combining the convenience of on-line education with the experience of a top traditional school and making it come to life through our recruitment websites to support a consistent web-based end to end student experience. Creates web environments to support the student recruitment goals and provide automation that supports growth and scale to the organization. • Provide leadership on web solutions development for the OHE organization. Develop and manage scope, resources and project plans to deliver appropriate web solutions. • Partner with OHE Marketing organization to implement marketing strategies.
- Dec 2005 - Aug 2007Assistant/Associate Director of Admissions / The Art Institute OnlineRecruit new students to meet new student plan. Develop and maintain positive relationships with students. Provide creative solutions to complicated admissions problems. Contribute to a positive results driven professional work environment. Along with the duties of Assistant Director of Admissions, the Associate Director of Admissions, also serves as a job knowledge expert, trainer, and mentor for new hire and veteran ADAs.
- Aug 2003 - Dec 2005Director of Marketing / Webmaster / The Dinner Pantry, IncCreating and fully developing company network infrastructure and e-commerce website. Responsible for the content and publication of said website by coordinating, designing, and monitoring electronic publications for distribution over worldwide networks. Developing and implementing strategies to improve group marketing.
Education-
2000 - 2005Duquesne UniversityComputer Science and Math
Activities: Delta Chi, Red Masquers, Spotlight
Additional Information-
Websites:
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Honors:EDMC OHE Socrates Excellence Award
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Interests:social media, photography, gadgets & gizmos, apple products
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Most Interesting (Updated Daily)
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Tweets
- Let's play Hanging With Friends. My username is 'WiseYoda'. http://t.co/ZMKoxxpj' #GamesWithFriends
- Have you taken the Beer Belly Challenge @bocktown? #frymeasapJan 15, 12 from web Reply, Retweet, Favorite
- Day 363 : Mr. Beer x 2 [PIC[ #project365 http://t.co/Q6YJbI9O
- Day 362 : Don't You Look at Me! [PIC[ #project365 http://t.co/wLfY3QSc
- Day 361 : Smith & Wesson M&P 9mm [PIC[ #project365 http://t.co/0OqVqVsR
- Day 360 : With Extra 'Tini [PIC] #project365 http://t.co/4HojFhyl
- Day 359 : Buche de Noel [PIC] #project365 http://t.co/0pJRfRtY
- Day 358 : Superman Pants AND Drink Holder?! [PIC] #project365 http://t.co/NlgH5rc0
- Day 357 : Stay Classy [PIC] #project365 http://t.co/PC7qh18k
- Day 356 : Let Him Eat Cake (Again) [PIC] #project365 http://t.co/n92ge9wi
- Day 355 : Bokeh Cocktail [PIC] #project365 http://t.co/LbBeHbMs
- Day 354 : Ever Not So Clear [PIC] #project365 http://t.co/RA92gUaY
- Day 353 : Sky [PIC] #project365 http://t.co/xlvwBxJ1
- Day 352 : Christmas Magic [PIC] #project365 http://t.co/qBU2uhl3
- Day 351 : Brothers Patterson [PIC] #project365 http://t.co/qb9KYQJK
- Day 350 : He began to dance around... [PIC] #project365 http://t.co/H67uZVOe
- Day 349 : Candy Rocks [PIC] #project365 http://t.co/RO7U4HZ2
- Day 348 : Project Sugar Cookie [PIC] #project365 http://t.co/5urleQUQ
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